Current and past trends in tobacco and e cigarette use and the impact of control measures: an analysis of survey data and other evidence National Centre for Social Research Global E Cigarette Market (2019 2025) 6wresearch E.U. Survey Finds E Cigarettes Helped 15 Million Smokers Quit or Cut Back For the first time in the UK more over 16s are using vapes or e cigarettes than smoking cigarettes, according to an ONS study.