Adidas Yeezy Partnership Generates $1.7B Revenue, but Attention is Key Asset Josh Stein posted on the topic LinkedIn Adidas Reviews the Kanye West Yeezy Partnership Kanye made a mistake and Adidas had to cut him off. But he took his brainchild into his own hands and transformed it into a billion dollar streetwear and sneaker brand. All alone. Adidas is entering the final chapter of its Yeezy collaboration