ADIDAS + KANYE WEST YEEZY 500 'Salt' Enter Draw Now END. (US) Adidas has taken the decision to terminate the partnership with Kanye West immediately, end production of Yeezy branded products and stop all payments to Ye and his companies The Rise and Fall of adidas Yeezy, and What It Taught Us About Brand Collaborations Adidas cut ties with Ye but what happens to Yeezy? The end of Kanye West's multibillion dollar deal with the sportswear brand will be costly, but they can continue selling identical shoe