Juul Betrays Its Customers by Pre Emptively Eliminating Most of Its E Cigarette Flavors The Cigarettes killer JUUL, the biggest vaping company in the U.S. Was bought partially by Altria for 12.8 Billion! Many in the company were shocked by the news as it was going Flavored vape has been illegal to sell in NYS since 2020. Flavored vape has lead to a large increase in youth using e cigarettes. This ban helps protect young people who have the Teen vaping 'epidemic': FDA to limit sale of sweet e cigarette flavors