Juul e cigarettes win FDA authorization, sources say The patented nicotine salt content in one 5% JUUL pod is equivalent to the nicotine in a pack (to 1.5 packs) of cigarettes. Yet, because the JUUL looks like a computer flash drive, Juul e cigarettes officially banned in the US The Independent Juul sells 35% stake to tobacco giant. Now the e cigarette maker is worth more than Airbnb or SpaceX Los Angeles Times