FDA authorizes Juul's e cigarettes for sale in US after 3 year ban FDA walks back ban on limited Juul e cigarettes The FDA has authorized Juul Labs to keep its e cigarettes on the market, a major reversal after the company's products were banned in 2022. https: bit.ly 455sGPT The Food and Drug Administration has authorized Juul Labs to keep its e cigarettes on the market, a major reversal after the agency completely banned the company's products in 2022.