All Eyes on FDA: The Upcoming Regulation of Juul E Cigarettes MedPage Today Use among teens is so rampant that the FDA is officially authorizing all Juul brand flavored e cigarettes to be pulled off the market. Here's what you should know: Juul warned over claims e cigarette safer than smoking wqad.com The FDA is allowing vaping brand Juul to keep its e cigarettes on the market. Studies from Juul show its e cigarettes are less harmful for adult smokers, who can benefit from switching completely