Teens say they don't vape, they 'Juul.' That makes the activity hard to track Los Angeles Times Vaping's dangers loom large amid more than 50 U.S. deaths this year The patented nicotine salt content in one 5% JUUL pod is equivalent to the nicotine in a pack (to 1.5 packs) of cigarettes. Yet, because the JUUL looks like a computer flash drive, Juul to Stop Sales of Most Flavored E Cigarettes in Retail Stores WSJ