Since October, at least eight new vape brands playing up their American credentials have appeared among the broad array of unlicensed labels available on U.S. shelves. British American Tobacco unveils new buyback as US law enforcement helps vape sales LSE:BATS E cigarettes: US FDA blocks some flavors of British American Tobacco's key vape brand Vuse, ETBrandEquity Battling unregulated vapes, Big Tobacco tries a new strategy: joining in Reuters